A HEREFORD store is selling clothes designed for a charity which researches problems during pregnancy to help save babies' lives.

The Piggy Bank Kids charity will get £1 for each item sold.

A new range of Piggy Bank clothes have been exclusively designed for George of ASDA and are on sale in the Hereford store now.

Through research, the charity is hoping to prevent life-threatening problems that can occur during pregnancy, including premature labour, blindness in newborns and brain damage in premature babies.

Piggy Bank Kids chairman Sarah Brown, wife of current Chancellor of the Exchequer Gordon Brown, said selling the clothes through ASDA would not only raise valuable funds but would create greater awareness of the charity and its work.