POLICE officers have named the man killed in a crash on the A49 in Herefordshire as they appeal for witnesses.

West Mercia Police said the 66-year-old man was killed when his car crashed at Harewood End, between Hereford and Ross-on-Wye.

Police said Christopher Smith died at the scene after the car he was driving hit a wall shortly after 7am yesterday (Wednesday).

Ambulance crews and officers from West Mercia Police attended but sadly he was pronounced dead at the scene.

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Anyone who has any information, or who may have seen the vehicle in the moments before the collision when Mr Smith was driving towards Hereford from Ross-on-Wye, is asked to call 101 or visit the police website, quoting incident 063i of November 17.

Alternatively, anyone with information who does not feel comfortable speaking to police, independent charity Crimestoppers can be contacted online or by calling 0800 555 111.

On Wednesday, an ambulance service spokesperson said crews were called to reports of a single vehicle crash on the A49 at 6.56am this morning.

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One ambulance, a paramedic officer, and two BASICS doctors were sent to the scene.

On arrival they found one patient, a man, who was the driver of the car.

Crews were told he had suffered a medical episode prior to the collision.

"Unfortunately, despite the best efforts of ambulance staff it became apparent nothing could be done to save him and he was confirmed dead at the scene," a spokesperson for West Midlands Ambulance Service said.