SAINSBURY'S opened a supermarket on the main route out of Herefordshire into Shropshire this morning.

Food is at the heart of Sainsbury’s Ludlow and the supermarket features a distinctive, new-look Fresh Food Market with an extensive range of fresh fruit and veg, food-to-go and an in-store bakery selling bread and cakes baked on the premises.

The new supermarket also features an in-store Argos.

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Nigel Fox, Sainsbury’s Ludlow store manager said: “The Ludlow team have thoroughly enjoyed welcoming customers through the doors of the new store today, and we look forward to seeing many more as we enter the festive period.

Hereford Times:

“This is a really proud moment for Sainsbury’s as we launch a brilliant new store that puts our fantastic range of products and outstanding customer service on Ludlow’s doorstep for the first time.”

The 19,564 sq foot store was opened in Ludlow by the town's deputy mayor Vivienne Parry, and Ludford Parish Council chair Imogen Liddle, alongside local Ludlow Primary School pupil, Lottie Wells.

Hereford Times:

Lottie won a competition to design a limited-edition Sainsbury’s bag for life in celebration of the store’s arrival and the first 500 customers to pass through the entrance were lucky enough to take home a copy of her winning design.

Sainsbury’s plans to become Net Zero in its own operations by 2035 and the technology within the new Ludlow store has been designed to support this, making it the most energy efficient supermarket that Sainsbury’s has ever opened.

Hereford Times:

From the beginning of next year it will rely on no fossil fuels or natural gas and will use 30% less energy than a similar-sized store would have three years ago.

With almost 29,000 products available to choose from throughout the new store, Sainsbury’s Ludlow is providing a boost to the local economy as well as bringing greater convenience and choice to the local community, all underpinned by Sainsbury’s brilliant customer service.

Alongside its impressive food offer, Sainsbury’s Ludlow features a selection from Sainsbury’s iconic Habitat range selling stylish, modern classics under the retailer’s new brand commitment to ‘make your home a happy habitat’.

Hereford Times:

The 95 colleagues who make up the new store team, almost all of whom are new to Sainsbury’s, will play an active role in the local community as well as supporting Sainsbury’s national charity partners.

The new store will take part in Sainsbury’s Food Donation Programme, distributing surplus food locally as part of Sainsbury’s partnership with Neighbourly.

The programme works to reduce the amount of food waste within stores’ operations and support charities and communities throughout the UK and since it was first launched in August this year, the partnership has already donated the equivalent of 373,036 meals nationwide.

Hereford Times:

Vivienne Parry, deputy mayor of Ludlow said: “I’m very pleased to welcome Sainsbury’s to the Ludlow and Ludford community.

"They’ve always taken into consideration everything that was asked of them and the 95 new jobs at the store are really helping the local economy.”