SHOPPERS in Hereford will be treated to an afternoon and evening of free parking this month.

Herefordshire Council said it was pleased to announce an afternoon and evening of free parking in Hereford on February 12, when parking will be absolutely free in all council-owned car parks and on-street pay and display from 12 noon.

Councillor John Harrington, Cabinet member for infrastructure and transport, said: “In the run up to Christmas each year, we grant several days of free parking to help residents save money and to promote our County as a place to visit local shops and leisure businesses. We consulted with key stakeholders at Hereford BID and the City Council, and this year they wanted something slightly different.

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"Rather than the usual five late night shopping events at Christmas they were only three, with the others put towards this date in February – so we’re happy to offer this half-day of free parking in all council-owned and on street pay and display car parks throughout the city, just in time for Valentine’s Day.”

Hereford Business Improvement District will be running their usual love Hereford event.

“Following the excitement of the festive season, the winter months can sometimes feel a little grey and dreary – so we wanted to make a change and bring some Valentine’s colour to the city,” said Rhiannon Burns, marketing manager for Hereford City Life.

“We hope to see lots of visitors join us for our event and take advantage of all the fantastic Valentine’s offerings available from local businesses too.”