HEREFORDSHIRE'S cheapest supermarket has been revealed by trade magazine The Grocer.

With the cost of living on the rise, Aldi has been named as the UK’s lowest-priced supermarket in The Grocer's independent price comparison survey.

The German chain retains its unbeaten record as it returns as the ‘guest retailer’ in this week’s Grocer 33, offering the lowest price for 26 products, meaning those in Herefordshire can shop at any of the supermarket’s stores in the region to guarantee the lowest prices.

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The Grocer analysis shows the Big Four supermarkets are £9.88 (19 per cent) more expensive than Aldi on a basket of 33 everyday grocery items, while its most expensive rival Waitrose is £26.91 (52 per cent) pricier.

It also found that shoppers in Herefordshire are £12.90 – or 25 per cent – worse off shopping at Tesco than at Aldi on the basket of items.

The news follows Aldi being confirmed as cheapest supermarket of the year in the UK by consumer champion Which?

Julie Ashfield, managing director of buying at Aldi, said: “The cost of their weekly shop is more important than ever for many people right now, and it’s great that an independent price comparison has once again recognised that Aldi won’t be beaten on price.

“We are the lowest priced supermarket in Britain and our customers always pay less for their shop with Aldi, which is also why we were named Cheapest Supermarket of the Year by consumer champion Which?.”