A HEREFORDSHIRE crisp company are on a mission to clean up the county.
Founders of Two Farmers crisps Mark Green and Sean Mason are inviting the public to join them in a big litter pick.
The Big Herefordshire Clean Up will take place on Thursday, May 12, from 4pm to 6 pm, starting at Cathedral Green.
Litter picking equipment will be provided, or attendees are welcome to bring their own.
Mr Green and Mr Mason successfully launched the UK's first sustainable crisp brand, Two Farmers, in 2018.
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With a plastic-free and 100 per cent compostable crisp packet, the award-winning, eco-friendly brand now produces up to 20,000 packets of crisps each day, reducing the number of plastic packets out there that can typically take decades to decompose.
Derived from three layers of sustainable cellulose plus plant-based and biodegradable ink and glues, the Two Farmers packets take between 26 and 38 weeks to decompose under home-composting conditions, breaking down into water, carbon dioxide and biomass.
The Big Herefordshire Clean Up will also encourage everyone, including local businesses, to act and take responsibility for their corner of the county.
Mr Mason said: "What the Herefordshire litter picking community has been doing has made an incredible difference to public spaces in the county.
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"Unfortunately, people still drop litter, but we hope to help educate on the damage that plastic does to the environment - particularly when dropped. We hope this encourages the public to take their rubbish to a bin."
Litter picking equipment packs can also be borrowed from Herefordshire Council or Balfour Beatty for the clean-up.
In addition to the litter picking event, Two Farmers will be collaborating with extended diploma art and design students from Hereford College of Arts, who will be incorporating a special project into their curriculum this summer.
Students will create sample artwork using the litter collected from the upcoming pick, which will be on display at the college over the month of plastic free July.
In September, students will then create sculptures out of single-use plastic, which can typically be found littered amongst public areas along with in hedgerows and on grass verges across our countryside and roads.
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