A NEW fish and chip takeaway is set to open in a Herefordshire town as a couple expand their business.
Alfie's Kitchen is a new quirky takeaway coming to Bromyard after requests from locals, who wanted quality fish and chips.
The 1980s converted caravan, with chic touches, will run from the Kings Arms pub car park from Saturday (May 14) at 5pm.
They will serve from their mobile outlet which has an in-keeping image to the areas local character.
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Alfie's Kitchen is named after her four-year-old son
The takeaway will be open most evenings and offering fresh homemade food, including hand battered fish, sausage, roe, and homemade fishcakes served with crispy chips.
Owner Ashley Potter previously ran a chip shop in Saltmarshe Castle park, which took off during Covid for takeaways.
"We had a great following in Bromyard, but always had feedback 'wishing we were more in town'," he said.
Mr Potter created Alfie's Kitchen, named after her four-year-old son, to fill a gap in the town without treading on anyone's toes, he said.
"We respect the local area; we respect the local people so wanted to create a mobile takeaway that wasn't the square white box," said Mr Potter.
The converted caravan will be serving an array of homemade food
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"There has been a lot of publicity recently about Bromyard and how its changing its image, and we felt safe going with the image we have, to enhance the quirky little town that we live in."
She also works six days a week as a branch manager of a car retail outlet.
"I'm not looking for the next gold mine," said Mr Potter.
It is a converted 1980s caravan with chic touches
"I genuinely get a kick out of local people really enjoying our food. Yes, money makes the world go round, but honestly there is no better feeling that people thoroughly enjoying the meal you have produced for them.
"All in all, we are foodies that want to provide something for the locals, and have another amenity in the town to enhance the area."
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