A VIDEO of a man outside a Hereford pub has gone viral on social media.

It shows a man attempting to jump over a sign outside Gordon Bennetts, in St Peter’s Street, Hereford.

Although it was a confident start, he ends up falling after failing to make it over the other side, hitting his private parts on the way down.

A woman filming the video laughs as he rolls onto the ground.

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A Twitter account called No Context Brits with 870.8k followers shared the video, which led to people then retweeting it 268 times and quote tweeting it 51 times.

It has also been posted and shared on Instagram by numerous accounts from Hereford and beyond.

We are trying to find the owner of the original video and find out who this newly famous man is in this now viral video.