HEREFORD saw Iceland close its doors for the final time today.
The supermarket closed at 4pm today after it previously indicated it had no plans to quit Eign Street.
The decision comes after the opening of the company's the Food Warehouse outlet on the Salmon Retail Park in the city's Holmer Road.
Documents that were submitted with the planning application for the Food Warehouse in Holmer Road said Iceland had "no intention" of closing its existing shop in Eign Street.
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The company said having both brands had been successful in other cities such as Gloucester.
Staff were given the opportunity to move to the Food Warehouse, said Iceland staff.
"End of an Era," said a spokesperson for Iceland, in Hereford.
"After 36 years of trading, we close our doors at 4pm for the final time.
"The store opened in May 1986 and is closing September 2022.
"We want to thank everyone who has shopped with us over the years.
"The Food Warehouse is now the closest store which is located on Holmer Road.
"Thank you."
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