Two teenagers open trendy clothes shop at Old Market, Hereford

TWO young men from Herefordshire have set up a temporary shop in Hereford’s Old Market.

Freddie Jones and Max Brown are selling preloved clothes, they have carefully handpicked themselves, from their shop FitsZoo.

The on-trend vintage shop is currently open where Swarovski once stood, opposite River Island, in the shopping centre.

Both 18-year-olds have just left Cheltenham College where they took their A levels and are on a mission to share their passion this autumn.

FitsZoo are selling different brands including Carhartt and Nike Picture: Rob Davies (Image: Rob Davies)

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Its six-week lease, with the potential to extend, will allow them to show shoppers just how easy it is to find great second-hand clothes.

Setting up next to fast fashion high street shops was a move they hope will pay off.

The pair are good friends and spend time picking out clothes together from charity shops and warehouses, making sure each item is something they love.

“I would wear all the clothes in here,” said Mr Jones.

Freddie Jones set up the business in 2020 Picture: Rob Davies (Image: Rob Davies)

Clothes from an array of brands include Carhartt, Nike, Adidas, and Reebok, which are restocked regularly.

Mr Jones was inspired to set up the business during the Covid pandemic in 2020 after he ordered a mystery box full of different surprise items.

Mr Brown joined later in 2021 so the pair could share their passion for preloved clothing.

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Having previously run their shop in Hereford’s market and pop-ups in various places, they have taken feedback from people in the area on board and think the city is a great place for their business.

Max Brown joined Freddie Jones after they shared a passion for secondhand clothesPicture: Rob Davies (Image: Rob Davies)

Students from the different colleges are interested in moving away from fast fashion and making better decisions for the environment, said Mr Jones.

It will be open from 10am to 6pm seven days a week.