A POLICE road safety campaign has been updated after the number of collisions involving pedestrians and cyclists rose in 2007.

Last year one in five people killed in road traffic collisions in the West Mercia area were either pedestrians or cyclists.

This showed a significant increase from 2006 when it was one in six and as a result West Mercia's seven deadly sins campaign now includes pedestrian and cyclist safety.

It also continues to focus on the dangers of using mobile phones.

To find out more about the campaign please visit the community safety section of www.westmercia.police.uk.

FACTFILE.

THE Hereford Times Safer Driving Campaign was launched to encourage safer driving on the county's roads following a 75% increase in fatal car accidents in 2007 compared to the previous year. The following contact details provide further information about road safety: Herefordshire Council, on 01432 260946, offer courses for drivers who have just passed their test and people older than 70.

More information about Mercia Accident Rescue Service (MARS) is available at www.marsbasics.org.uk Time and Place, which makes road safety presentations to young people, can be contacted on 01432 820573.

The police's seven deadly sins campaign can be viewed at www.westmercia.police.uk /crime/sins.htm