AN AWARD-WINNING Herefordshire brewery has launched a new-branded stout that it expects to be a hit in the county and beyond.
Established in 1985 by ex-Guinness brewer Peter Amor, Wye Valley Brewery owns a wide range of beers that include popular brands Butty Bach, HPA and 1985.
They can be found in most pubs across the West Midlands and South Wales.
Wye Valley Brewery has completed a rebrand of its popular keg stout in partnership with creative agency, Wonderworks.
It relaunched as Nightjar on Thursday September 22, to 250 publicans at the brewery in Stoke Lacy.
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Wye Valley Brewery team at the launch of the keg stout Nightjar. Picture: Photopia Photography
The brewery’s bold ambitions for Nightjar are for it to become the British stout brand of choice, rivalling other stouts that currently dominate the category.
The name Nightjar is a reference to the nocturnal bird that hawks for food and nests in the Wye Valley.
Nightjar is a kegged stout based on the original Dorothy Goodbody’s Wholesome Stout cask recipe dating back to 1985, when Mr Amor, first began brewing his own beers at the back of the popular pub the Barrels in Hereford.
As a kegged stout, Nightjar is chilled to 4C and is nitrogenated. This makes it a very refreshing drink with a delectably creamy texture.
Wye Valley Brewery has bold ambitions for its new keg stout Nightjar. Picture: Photopia Photography
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Wye Valley Brewery’s managing director Vernon Amor said of the new brand: “When we first created a kegged version of our stout, we did so on a bit of a whim.
“But the results exceeded our expectations, and we are delighted with the positive response from our pub customers.
“Now with great branding, Nightjar has been elevated to compete with market leaders.”
Nightjar was launched on Thursday, September 22, to 250 publicans at the brewery in Stoke Lacy. Picture: Photopia Photography
Dave Grimes, owner of the Bell in Bosbury, said: “Since putting Nightjar on the bar we haven’t looked back. Locals and visitors love it and come back for more.
“It’s got a great full-bodied flavour; it simply does not disappoint.”
Simon Daws, owner of renowned food and drink destination the Gloucester Old Spot in Cheltenham, said: “Nightjar is such an outstanding pint that I’ve made it our permanent stout.
“It’s popular with locals and tourists alike and gives us a point of difference on the bar.”
For list of current Nightjar stockists check Wye Valley Brewery’s website.
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