ACTION figures and people transformed into their favourite characters are set to hit Hereford as the city hosts its first Comic Con.

Andy Cumber opened Q's Comic Store in the Butter Market in High Town in 2019 after spending most of his life travelling the globe in the military.

After 25 years away from home, Mr Cumber decided he wanted a change and to put down some roots.

He decided on opening his own comic bookstore to satisfy an urge he'd had since childhood.

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Now he will set up this new event after seeing a gap for it in the county.

There will be 25 or more table vendors, alongside comics, action figures, artists, writers, sculptors, gamers, electronics, food, coffee, a bar, and music.

“Cosplay is welcomed and encouraged,” said Mr Cumber.

Cosplay is when people dress up in costumes and make-up representing characters from comics, anime, video games, and film.

Comic Con is on Sunday (October 16) from 10am to 5pm, at HR4K, in Rotherwas.

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The event is free and there will be plenty of parking available all around the venue.

“Drop in and say hello to us all,” said Mr Cumber.

“Come and see the level of talent that’s in our city and what Hereford has to offer in amongst the culture that we all love.”