A NEW shop on the Herefordshire border is branching out with a new venture.

Sweets Magnolia, in Hay-on-Wye's Lion Street, has opened its doors in the border town offering gifts for women, men, kids and the home.

Sarah Rabone, 55, has been in the town for more than a year and is hoping to entice people back to the high street.

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Helped by her son Adam, a partner in the business who also works at Electric Cafe, her nephew Elliot also lives with her in her Bridge Street home.

Mrs Rabone said the simple concept that the shop sells something for everyone makes it different, and everything is either sourced within the UK or ethically from Sri Lanka and Vietnam.

But the trio is also about to launch an exclusive dress agency called What Goes Around Comes Around.

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The environmentally-conscious fashion circle will see the firm take items of high-end clothing, accessories, vintage, small items of furniture for upcycling and split the profits 50/50 with the client.

Mrs Rabone said the client can keep the money for a rainy day, pay bills or donate to charity.

She said they will sell the items in their "beautiful" upstairs room and for every item we sell, they will donate 10 per cent of every item to the Trussell Fund.

That will support the homeless, an issue which is "at crisis point in Wales", Mrs Rabone said.

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"Fashion is not sustainable and lasts a season if we are lucky, landfills are full, the environment suffers, people are treated appallingly abroad with no pay or conditions that are reasonable," she said.

"However, designer items cost more and have become more ethical over the years but they last for years so one person passes it around the circle to the next and we have an ever-increasing circle where everyone benefits."