A NEW bar, set to open in a building that once hosted a popular sports pub in Hereford, has announced its opening date.

Jam Factory will open in the old Exchange pub, in Widemarsh Street, which closed its doors a year ago.

The new venue will be a bar, music venue and eatery where people will find live performances from a mix of genres, quality and handcrafted alcoholic drinks, and Mexican vegan street food.

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Its owner Jordan Read, 27, and manager Marcin Zachara, 41, said people of all ages, backgrounds and ethnicities are welcome.

It will open on Saturday, November 19, from 4pm until late.

For its opening night Pigeon Wigs, a six-piece original band from Cardiff, will be playing.

Throughout the night Hereford DJ Dan Jay will also be playing an eclectic mix of songs.

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The venue has a busy first few months ahead with plenty of live bands including Jake of Diamonds, The Makings, Le-Nasty, Cheating Lights, JILL and more.

It will have lots of local DJ talent spanning every genre from house, funk, soul, hip hop, DnB, rock, indie, minimal to disco.

There will be various events hosted; hospitality night every Sunday, a monthly music quiz, tasting evenings held by experts in the industry, discounts for local businesses and some special events including New Year's Eve.