Herefordshire farmers on BBC One The Farmers' Country Showdown

Denis and Eric Gwatkin, who farm in the Golden Valley, have spent almost 40 years rearing cattle, tending their orchards and making cider.

As experienced sellers at the Ludlow Food Festival, they know that preparing plenty of samples and flavours of their award-winning ciders is likely to bring them the business they're hoping for.

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Wednesday afternoon's episode of The Farmers' Country Showdown, now in its seven series, will show the pair at the festival, which takes place in September.

The farmers say they are a small, family-run business, based at Moorhampton Park Farm in Abbey Dore, and will be on the TV at 2.15pm.

Denis and Eric on their family-run farm in Abbey Dore. Picture: BBC/Sidney Street/Endemol Shine UK

"Not only is it a working farm, but it's also our home," Denis Gwatkin said on the farm's website.

"As well as keeping livestock we also own apple and pear orchards that supply us with the fruit needed to make our cider and perry.

"Set in the rolling hills of the Golden Valley, our farm shop stocks our entire range of 35 ciders and perries, subject to seasonal availability, along with a selection of local beers.

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"When we are not at the farm, we spend a lot of our time touring the country showing and selling our produce at Fairs and events."

Livestock farmers Joanne and Nigel from near Built Wells in Powys will also appear on the show.

Charlotte, Nigel, Joanne and James on their farm in Powys, Wales. Picture: BBC/Sidney Street/Endemol Shine UK

The show will feature them as they get all hands on deck to prepare their hot food stand for the festival.

The Farmers' Country Showdown Episode 7: Ludlow Food Festival - Cider and Meat can be watched on BBC One at 2.15pm on Wednesday, and afterwards on BBC iPlayer.