MANY children got to have their photograph taken next to fictional Transformers heroes in Hereford today (Thursday).
Toyshop firm, The Entertainer had the Optimus Prime truck parked outside the Black and House which saw dozens of people stand next to it for photos.
And if that wasn't enough for Transformers fans, Bumblebee made a special meet-and-greet appearance outside the Commercial Street store, which saw scores of people queue up.
The Transformers toy-line - which has been around since the 1980s - is typically divided into two main factions - the heroic Autobots and their opponents, the evil Decepticons.
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Many spin-offs are based on the toys including a comic book series, an animated television series, and feature-length films.
A seventh film, Rise of the Beasts, is to be released on June 9.
Hayley Bastable took along her children, Briella, aged seven, and Otis, two.
"Otis loves Transformers," she said.
"We heard about it today so decided to come down. It's definitely a good thing that they've done during half term."
Sophie Payne, who had her photo taken with Bumblebee alongside her two-year-old son, Oakley Ricketts and her friend's son, William Preece, aged five, agreed that it was a great event for children.
"William especially loves Transformers and was so excited," she said.
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