Inside look in new Midlands Air Ambulance shop in Hereford

The store, which has replaced the former Laura Ashley shop on the corner of Commercial Street and Gomond Street, will be welcoming shoppers from 11am. 

As well as stocking a number of pre-loved goods, the branch also features a community hub which will be a resource for local people, groups and businesses. 

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Anil Gupta, head of retail for Midlands Air Ambulance Charity, said: “While we undertake hundreds of vitally important missions in Herefordshire each year, this is the first time we have opened a charity shop in the county.

Some of the items people can buy at the new shop (Image: Rob Davies)

"This will be our eighth charity shop to open across the six counties we cover and will give local people the chance to purchase pre-loved items at very reasonable prices.

"Most importantly, it will help us raise funds to support our lifesaving missions via air ambulance helicopter and critical care car in the area."

From left: Garry Hodge, Sharon Langston, Judy Higginson, Katie Briston, Karen Clements and Carol Dawson celebrate the opening of the new shop (Image: Rob Davies)

For more information about the shop, and about volunteering opportunities, visit midlandsairambulance.com/charityshops