A HEREFORDSHIRE business is offering price cuts to school uniform in the build-up to the back-to-school rush.

The School Uniform Shop in Hereford, which provides uniforms for around 40 schools in the county, has committed to price reductions of up to 30 per cent compared to 2022.

"At SchoolUniformShop.co.uk, we recognise the importance of sending children back to school with pride and confidence in their appearance and the quality of their school uniforms," said Luke Conod, CEO at SchoolUniformShop.co.uk

"We are committed to playing our part in supporting parents and guardians, especially during these challenging times for household budgets. Our efforts to reduce prices while upholding ethical standards and sustainability reflect our unwavering dedication to the well-being of both our customers and the people making our clothing abroad.

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The price cuts are a direct response to the cost of living crisis and are a part of the business' ongoing ethical commitment, the shop having won the Ethical Company Award from The Good Shopping Guide for the fifth year in a row earlier this year.

According to research by The Children’s Society (TCS), parents are increasingly concerned about the price of school uniforms, with the average cost coming to over £400 a year for secondary school children, and around £300 for primary school children.

"With inflation and the cost of living eating into family budgets, we are disappointed that the affordability of school uniforms remains a significant financial burden for many families," said Mark Russell, director of TCS.