A BALLOON release is to be held on Hereford's Castle Green this Sunday (August 20) to remember the life of Sean Day, who tragically lost his life in the river Wye. 

The 29-year-old's body was found in the river last Wednesday (August 9) after he was reported missing on July 29. 

In an emotional tribute, his family described Mr Day as someone who had "the biggest heart" and was "loved by so many people".

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"He was a loveable rogue but he was my loveable rogue," said Mr Day's mother.

"Sean had the biggest heart and the most gorgeous blue eyes.

"Sean was the life and soul of any party and he loved to rave. It's such a cruel world for him to be taken so young."

Police were initially called to the Wye at around 12.05am on July 29 after receiving reports that Mr Day had fallen into the river near the Castle Green Pavilion.

Three men, aged 34, 28 and 24, were arrested when new information was received that Mr Day had allegedly been involved in an altercation, with police appealing for anyone who was in the Quay Street or Castle Green area of Hereford between 10.30pm on July 28 and 12.30am on July 29 who may have seen or heard a disturbance or person in distress to get in contact.

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Police said on August 2 that they had all been released on police bail while detectives continue to investigate what had happened.

Searches of the river continued, with a body found in the river in the Hinton area of the city on August 9. Police confirmed it was Mr Day's after formal identification. 

This Sunday's event, which the family say will involve environmentally friendly balloons, will take place at 5pm, with people asked that they supply though, with it being a colour that reminded them of Mr Day.

Meanwhile, a GoFundMe page set up to help Mr Day's family arrange his funeral and to "give him the send off he deserves" has so far raised more than £2,300.