NEW research has revealed the UK areas that are most committed to quitting alcohol - with Hereford being in the top five.
UK residential rehab provider Abbeycare Foundation analysed Google data to discover the places which ahd the highest search volume for terms such as ‘alcoholics anonymous’, ‘how to quit drinking’, and ‘how to give up alcohol’.
The search volume for each term was combined and weighted against population to determine the ranking.
Hereford had 219 average monthly searches per 100,000 people, placing it fifth in the list. Top of the tree was Walsall with 329 searches, followed by Inverness (288), Wrexham (249) and Wigan (220).
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Completing the top 10 was Bath, Chester, Mansfield, Lincoln and Norwich.
A spokesperson for Abbeycare Foundation said: “It’s fascinating to see which areas of the UK are most committed to quitting drinking, particularly when you consider the drinking culture across the nation.
"Drinking alcohol is associated with many occasions in everyday life, including football games, after-work socialising, dining out, and even at home after a long day of working – but it’s there are lots of ways to enjoy activities with friends and family that can relieve stress and don’t involve alcohol.
"Spending time with nature in green spaces can significantly reduce the stress hormone cortisol, so it’s a perfect way to spend weekends, perhaps after a hectic week of work, instead of having a drink.
"Fortunately, there are an array of natural attractions all around the UK – so the rest of the UK has many opportunities to unwind.
"However, it’s essential to be aware of the signs of alcohol addiction, including consumption of larger amounts than usual, using alcohol in instances where it can be a hazard, and insomnia or nausea when experiencing withdrawal.”
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