ICE cream fans will be able to enjoy a classic 99 in Hereford for just 99p - for one week only.
Divine Donuts in Hereford will be selling the tasty treat at its shop in Bewell Street until Friday, September 8.
Stacy Seabourne, the owner, said: "It's an offer to let people know we do ice creams in our new shop, and what better way than with a cost-of-living special of a 99p ice cream?"
The shop also posted its promotional offer on Facebook: "So the next few days are going to be scorchers.
"What better way to cool off than with a 99 ice cream?
"Our 99s are 99p. So forget Locks, Divine Donuts is the new place in town!"
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The popular donut business' shop opened on Bewell Street in July 29, selling donuts baked at its Mortimer Road bakery.
Speaking about the business' success, Ms Seabourne said: "I think during Covid, small businesses have grown in that people recognise them now.
"We did the home deliveries, which is how we started, then we were at the Butter Market, and it just became bigger."
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