SHOPPERS are being encouraged to come to a Herefordshire town in force with an offer of free parking.

Leominster Independent's Day will be returning on March 9 following its success over previous years. 

The event serves as a celebration of the town’s independent shops and businesses, as well as an opportunity to provide a boost in custom for the monthly farmers market which will be held at the same time.

Free parking will be available in the town's council-run pay and display car parks throughout the day, and a number of street performers will entertain shoppers as they mooch around between Leominster’s array of antique’s dealers, gift shops and other outlets.

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A children’s trail will be set up for families, and plenty of flash sales, promotions and giveaways will be up for grabs during the event.

Talking in the lead up to last year’s event, Catherine Button of the Merchant's House in Corn Square said: "It's usually a busy day and you get lots of people that don't normally visit Leominster.

"They go to Ludlow or Hereford, and sometimes Ledbury, so don't necessarily come into Leominster.

"But it has lovely independent shops. We're a café and antiques centre so we have people come in to look at the antiques and realise we're also a café. Likewise, they may come in to have a coffee and a cake and discover we're an antique shop and realise that Leominster has lots of antique shops.

"Normally in the period between Christmas and Easter, it's quiet but we've been really busy. We have lots of people from Kidderminster and Wolverhampton coming to Leominster for the day."