Exciting plans to bring no fewer than three rapidly rising car brands to Hereford are coming to fruition with the introduction of BYD, Omoda and Jaecoo at the Hartwell Hereford dealership on Centurion Way off Roman Road.

This long-established motor dealership has long held the franchise for Ford, one of Britain’s market leaders. Hartwell Hereford retains the hugely popular Ford brand but adds BYD, Omoda and Jaecoo to its portfolio of manufacturers, offering the most choice and variety in our city and across the region, and adding even greater value into the mix.

BYD offers the Dolphin, a spacious but compact EV, the innovative ATTO 3 family SUV EV and the gracefully styled Seal EV saloon, surely one the best-looking cars in its class, featuring a huge 400 litre boot. All BYD models offer a long driving range through state-of-the-art battery technology.

Omoda brings the stunning and highly impressive 5 petrol hybrid and E5 EV, with both being given a five-star safety rating by Euro NCAP. You’ll get a lot of car for your money too, with pricing starting from around £25,000 for what is a superbly equipped Crossover SUV.

(Image: Hartwell Hereford)

Sister brand Jaecoo offers the amazing Jaecoo 7, a comprehensively equipped 4x4 which is set to offer very strong competition to Land Rover and other brands within the SUV sector. There’s more good news too, as pricing is expected to start from around £35,000, undercutting most competitors.

Hartwell Hereford’s General Manager, Ian Wilmore, is very enthusiastic about the addition of these three highly successful brands to his dealership. Ian says: “I’ve had the opportunity to preview all three model ranges before their arrival in Hereford, and I’ve been hugely impressed with overall quality of all three product line ups. They’re beautifully built, feature very attractive styling while each and every model is priced to offer spectacular value for money. What’s more, we will be able to offer full parts and aftersales back up for BYD, Omoda and Jaecoo in addition to our current Ford facilities.”

Ian continues: “We can’t wait to introduce customers to the impressive range of models starting with BYD which recently overtook Tesla as the world’s largest electric vehicle (EV) manufacturer. You may well have seen the BYD branding during the recent Euros. BYD is with us right now and you can see the stunning BYD Dolphin, ATTO 3 and Seal at our dealership.

“Omoda 5 Models have just arrived on site orders can be taken right now with deliveries starting from late August / early September. Styled and designed by teams in the UK and Germany, the superb Jaecoo J7 SUV 4x4 will be with us a little later. You’ll be able to find generous opening offers on the Jaecoo, BYD and Omoda models including zero percent finance* on the Omoda range.”

(Image: Hartwell Hereford)

Ian concludes: “And don’t forget that our long-established Ford franchise continues to offer exceptional deals across the excellent Ford range”.

Why not visit Hartwell Hereford to find out more and to see the extraordinary range of cars now offered on Centurion Way, Roman Road, Hereford HR1 1LW. Call Hartwell’s friendly sales team on (01432) 297000 for the latest information. You’ll find the dealership open from 9am until 6pm Monday to Friday, from 9am until 5pmon Saturday and between 10am until 4 pm on Sunday. You can also visit www.hartwell.co.uk for further details.

Hartwell HEREFORD

CENTURION WAY, ROMAN ROAD, HEREFORD HR1 1LW

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