A NEW bakery is coming to Hereford city centre.

Sugar Shack is a business originally from Swindon, offering cakes, brownies, afternoon teas and more.

The owners Elly Vitale-Ireland and Dean Ireland said on their Instagram page: "Please welcome our new store in Hereford Old Market. We cannot put into words the emotional rollercoaster we go on day in, day out. We dedicate so much to make this a success and we are so happy to finally reveal our new addition! We have some very exciting times ahead!

"If you are local or know someone who is, we are looking for new team members to join us on this journey. Applications via email only info@sugarshackbakery.co.uk.

"Again, thank you to our customers and staff. Without you all it wouldn't be possible."

The bakery describes itself as "a place to indulge" and sells a range of baked goods on its website as well as in its Swindon shop.

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The team expanded its Swindon branch into a bigger location in July, with the owners saying: "We have previously spoken about a few exciting upcoming projects and now we can finally reveal the first one to you of Number 8.

"This expansion allows us to expand our ranges & offerings, allows our amazing team to deliver a better service in-store and finally we will be able to produce more seating!

"We would like to say a huge thank you to all our customers first and foremost for continuing to support us in each move we make. You really are more appreciated than you will ever know.

"Secondly, we wouldn’t be able to do this without such a great, hardworking team behind us, our jobs definitely aren’t the easiest at times but you all show up and continue to work hard."