A CHRISTMAS pop-up shop has returned to Hereford as the festive season approaches.

Cards For Good Causes is back in Hereford this week from October 18, offering shoppers the chance to support both charities and the local community with every card or gift you purchase.

The charity promises a world of festive magic at All Saints Church and Café, with an array of greeting cards, decorations, stationary, homeware and advent calendars and a wider range of gifts than ever before.

Every purchase supports both national charities and the local community. Over the last decade, Cards For Good Causes has raised more than £22.5 million for a network of over 100 charities, including NSPCC, RSPCA, WaterAid, Shelter, Carers UK and The Ramblers.

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The charity has also contributed over £2.7 million to local churches, libraries and community projects.

Chief executive officer Christine Ansell said the team is delighted to offer Hereford a "unique opportunity" to support charities that are changing lives while also strengthening local communities.

"Thanks to our committed partners, seasonal staff and local volunteers, we’re returning to the hearts of neighbourhoods across the country, providing a meaningful way for people to give this Christmas," she said.