Children will be able to eat for free this half term at a city centre burger restaurant. 

This October half-term, the Beefy Boys have a wicked treat for parents and kids alike with their ‘Kids Eat Free’ offer, running throughout the school holidays.

To celebrate the offer, the cult burger restaurant has released a hilarious and heart-warming Halloween-themed video that is sure to strike a chord with exasperated parents.

The video features well-known monsters and spooky characters causing chaos in various half-term settings. But there is a twist- when the frustrated parents take their monsters to the Beefy Boys, the children miraculously transform back from monsters into their sweet selves, all thanks to the magic of the restaurant’s award-winning burgers.

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Filmed by local production company Shooting Reels, with music performed by Herefordshire’s own Jake of Diamonds, a semi-finalist from The Voice 2022, the video also stars friends, family and staff from the Beefy Boys, including their own children.

“Parents know how challenging half term can be, and so do we! Our new video is a fun way of showing that a visit to the Beefy Boys could just be the magic fix to any school holiday frustrations.

"For every standard burger ordered, customers will be entitled to one free meal from our kids’ menu. So grab the little sprogs and bring them down!” said Beefy Boys’ co-founder, Murf.

The kids eat free offer is available from 3pm to 6.30pm, from Monday to Friday, at all Beefy Boys locations in Hereford, Shrewsbury and Cheltenham.