The fashion giant Matalan has now confirmed that its brand-new Hereford store will be opening THIS MONTH.

A spokesperson for the fashion retailer was not able to give a precise opening date but did confirm that the shop would welcome customers in November.

The exciting news of the fashion store joining the range of shops in the Old Market was revealed in August. 

Since then, the British chain has been busy, having advertised jobs for the Hereford branch, which included positions for two team managers, and two retail assistants.

In October, work was progressing on the large Old Market unit, with striking signs appearing outside, including a charming "Oh, hello Hereford" sign. 

The British fashion and homeware retailer will be taking over the downstairs retail area of the city centre premises, which was previously home to Debenhams.  The top floor is currently occupied by offices for Herefordshire-based online fashion retailer MandM Direct.