A bookshop owner in Bath has raised concerns over the Beefy Boys' new restaurant in the city centre, saying that she believes the proposed sign is "grotesque".

The Beefy Boys have now been granted permission to make building alterations to the unit, which was previously occupied by the chain restaurant Loch Fyne.

In an application submitted in July, Beefy Boys Holding Ltd applied for permission to fit out the ground floor, basement and courtyard garden of 24 Milsom Street, Bath to accommodate a new restaurant.

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In May of this year, two companies were registered on Companies House, with Beefy Boys Cardiff Limited and Beefy Boys Bath Limited being incorporated. 

Commenting on the Bath and North East Somerset council planning page, Nicola Beauman, the owner of Persephone Books, submitted various objections to the burger restaurant plans before the application was approved.

Commenting on one of the applications, Ms Beauman said that Bath would be a "laughing stock" and its days as a World Heritage Site "surely numbered" should the application for signage be approved.

"Of course, we should not allow the applicant to stick a picture of a hamburger on every window. In Bath!

"A World Heritage Site! One could think of a thousand places where this kind of ugly signage would not matter.

"Here, in George Street and Milsom Street (adjoining the house where Mary Wollstonecraft lived, which will have a plaque one day when any of us have the energy to campaign for one) it would be grotesque," she added.

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Another objection to the cult-burger restaurant's plans was made by Savvas Papadopoulos, who argued that the number of restaurants in the city has "increased significantly" over the years, which he claims has also increased the amount of litter and vermin.

"There are a multitude of burger restaurants in Bath already and it does not need another one.

"The last thing Bath needs is yet another restaurant".