A MAN has been taken to hospital with potentially serious injuries after a crash in a busy Hereford road.

An ambulance service spokesperson said paramedics were called to reports of a crash in Hereford's Holmer Road just after 9.30am this morning.

"On arrival, crews found one car had been involved in a collision and the driver, a man, had already been helped from the vehicle with the assistance of police colleagues," the spokesperson said. 

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"Ambulance staff treated him for potentially serious injuries and conveyed him to Hereford County Hospital."

Firefighters from Hereford and Fownhope fire stations were also sent to the scene after they were called out at 9.43am.

A fire service spokesperson said the incident involved one car, which was on all four wheels, while one casualty was handed into the care of paramedics.