A new bakery will be coming to Hereford's Old Market next month.

Sugar Shack Bakery will be taking up one of the vacant Old Market units in December, selling brownies, cookies, and artisan treats.

The business, which was founded in Swindon four years ago, is led by head baker, Elly Vitale-Ireland, and her partner Dean Ireland.

The pair haven't revealed an exact opening date for the new store, but customers can expect to be welcomed in at some point in December, with the shop currently undergoing a refit. 

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The owners have said they settled on Hereford for a new bakery location because of its "vibrant, growing community" of young professionals and families who will appreciate the unique, independent business.

"The city’s thriving café culture makes it the perfect home for Sugar Shack Bakery, which is excited to become a part of the community and to host lots of exciting events and gatherings in the space," they added.

The bakery describes itself as "a place to indulge", with not only sweet treats, but also wraps, sandwiches, and milkshakes.