HEREFORDSHIRE is keeping up to speed with the latest in broadband technology.

Ross-on-Wye and surrounding parishes look set to enjoy the benefits of higher capacity broadband which will require infrastructure changes in the town.

Herefordshire and Worcestershire Chamber of Commerce held a seminar to assess demand for ADSL2+ and other high speed broadband services.

Brian Atherton, the Ross representative, said: “Response to our survey indicates an increase in demand in the HR9 area and at least 2,600 subscribers would be willing to pay between 25% and 50% more.”