A FIRE at a Hereford factory is now under control.

Around 100 employees and contractors were evacuated from the Bulmers site on Plough Lane around 1.45 this lunchtime.

Three fire engines were sent from Hereford to deal with the incident.

Bulmers spokesman Harry Turner said one of the sub-stations had temporarily been switched off, adding the fire was now under control.

He added the company's standard evacuation procedure ensured everyone left the building safely.

A spokeswoman for fire control said the fire involved a cooling tower.

There was a build-up of traffic in the area as a turntable ladder and other crews were sent to the scene.