VISITORS from all over the world are expected in Malvern today (Thursday) for the National Beef Association’s annual flagship Beef Expo event.
In charge, as chairman, will be Herefordshire and Worcestershire auctioneer Clive Roads, a partner in McCartneys.
Mr Roads, who has been with the firm for 26 years, said he was delighted to be so involved with the UK beef industry’s principal event.
Beef Up Your Returns is the theme at the Three Counties Showground and Mr Roads said he was certain it would be an entertaining, interesting and informative day.
There will be practical demonstrations, seminars, livestock and butchery competitions and an auctioneer’s competition sponsored by McCartneys.
Leading up to the event, many visitors had already toured three prestigious cattle enterprises on farms in Herefordshire.
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