BBC TV journalist Michael Buerk was welcomed to Ledbury on Monday, where he helped launch the 154-mile Herefordshire Trail.
Mr Buerk set off from the Tinsmith Alley Gallery to do the first leg of the trail, between Ledbury and Marcle Ridge.
Lisa Richardson, of Herefordshire Council tourism, said: "I thought it went very well indeed. He did a glowing description of the joys of walking in Herefordshire."
The trail is a circular walk that calls in at every market town and many villages on the way.
Herefordshire Council has published a 98-page book containing details of the walk, which is available at Ledbury TIC.
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