The mayor of Ledbury, Coun Keith Francis, and mayoress Pam Juckes joined a charity collection outside Tesco.
Saturday's collection was for the Herefordshire branch of the Multiple Sclerosis Society, one of the mayor's chosen charities, and raised £542.
Coun Francis described the generosity of the public as wonderful.
Fundraising for the mayor's charities will continue with a Jazz at the Castle evening on March 12, when the Great Hall and the Octagon Room of Eastnor Castle will play host to a finger buffet and music from Abbey Jazz.
Tickets and further details are available from Ledbury Town Council offices in Church Lane.
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