DAVID Brown is relishing a fresh challenge at Hereford United.
The former Telford United hitman admitted it was a difficult decision to leave New Bucks Head but is committed to making his Edgar Street move a success.
""It was a very difficult decision but I felt I wanted a new challenge," he said. "I loved my time at Telford last season and there were a lot of good memories but I think a lot of things changed from my point of view when Jake King left.
"There are always a lot of comings and goings when a new manager comes in. I have had it at other clubs and I just felt it was the right time for me to move on.
"I met Graham Turner a couple of weeks ago and he made me feel very welcome and they have got ambitious plans for next season."
The 24-year-old, who scored 16 goals last season, believes Hereford have got the foundation to achieve success.
"Telford look like they are going for it next
season as well but I think Hereford are at a more advanced stage having just missed out on the play-offs last season so I thought that would be the most sensible option for me," he said.
"The fans have been brilliant to me at Telford and I have not made this decision lightly."
Bulls boss Graham Turner is pleased with his latest acquisition.
"David as a good pedigree, having spent three years at Manchester United, and he scored 17 goals last season for a side that did not do particularly well," said Turner.
"He's got pace, mobility, holds the ball up well and can finish off chances."
Meanwhile former Bulls goalkeeper Chris MacKenzie has moved to Telford.
MacKenzie, who played in goal in Hereford's 1995/96 Division Three play-off season, went on a free transfer after his recent relegation with Nuneaton Borough.
He joins ex-Hereford defender Matt Clarke at the New Bucks Head.
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