Bromyard'S Chamber of Commerce has a mystery celebrity lined up for this year's switch-on of the town's Christmas lights on November 24.
Chairman of the chamber, Jonathan Lester, said it also had a new piece of equipment but declined to give further details until closer to the occasion.
He said: "A big, brand new piece of equipment is going up. The lights in Bromyard are really good and time and time again people say that. It's great to have such good lights in a small town.
"Last year we had a fantastic tree, it was massive and came all the way from Denmark.
" I am writing to the same company who have donated it for many year, Raufoss Automotive, and hopefully we will get another one just as good."
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