A HUGE stage has been set up in Hereford as Christmas entertainment gets underway for shoppers.
Hereford Business Improvement District (BID) said it was thrilled to share its finalised entertainments calendar, detailing all the fun, festive plans taking place for the city centre this December.
Under its consumer brand, Hereford City Life, Hereford BID is delivering a complete package of entertainment, designed to complement the free parking and late-night shopping offering in the city.
Featuring seven musical acts and a selection of incredible family-friendly street performers including iGlobot, Living Christmas Trees and Frost Fairy, Hereford BID said it was a Christmas spectacular not to be missed.
To centralise the activities, the main stage was set up in High Town on December 15 to host live music from bands such as MammaFunk and the Washboard Resonators, plus the Got2Sing choir, to name a few.
Other acts will be placed at key locations around the city to spread the festive entertainment around the city centre.
For extra excitement, the Hereford BID is also launching the Golden Gift Card Giveaway.
This fun treasure hunt-style giveaway will provide clues for people to follow to lead them to the ‘Golden Gift Card’.
The first to find the Golden Gift Card must bring it to the BID team to be exchanged for a real Hereford Gift Card loaded with up to £250.
The first clue will be announced on Hereford City Life’s Facebook and Instagram Stories at the start time, with more clues added if the card isn’t found.
Representing 500 businesses across the city centre, Hereford BID is passionate about encouraging visitors into the city to shop locally.
It hopes that the variety of entertainment, combined with the free parking and great offerings from city centre businesses will draw visitors from across the county to spend time in Hereford.
Schedule:
Wednesday, December 15
12pm-6pm Walkabout performers in city centre
12.30pm-6.30pm Live music on the main stage in High Town
1pm-6.30pm Street music in Old Market, Church Street and Broad Street
4pm-late Free parking in Old Market and Herefordshire Council car parks
5pm-6pm Golden Gift Card Giveaway
Saturday, December 18
10.30am-4pm Live music on the main stage in High Town
11am-4pm Walkabout performers in city centre
12pm-4pm Street music in Widemarsh Street
Sunday, December 19
11am-3pm Street music in Widemarsh Street
11.15am-3pm Walkabout performers in city centre
11am-4.30pm Live music on the main stage in High Town
Wednesday, December 22
1pm-7pm Live music on the main stage in High Town
3pm-7pm Walkabout performers in city centre
3pm-7pm Street music in Widemarsh Street
4pm-late Free parking in Old Market and Herefordshire Council car parks
6.30pm-7.30pm Golden Gift Card Giveaway
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