TWO days of free events and live music will take place in Hereford city centre on the weekend before Christmas.
Hereford Business Improvement District said it would be putting on the events under its Hereford City Life brand.
In a bid to entice Christmas shopping into the city, the group which represents businesses said customers should head to Hereford to "get the holiday season started with a bang".
"Join Hereford City Life for fun activities across the city centre; with live music and walkabout performers, there's plenty to enjoy as you finish your Christmas shopping or take in the festive atmosphere in the city," it said.
The events will include live music and walkabout performers such as illuminated angels on stilts.
Free events in Hereford city centre
Saturday, December 17
10.30am - Live music begins in High Town and Old Market
11.30am - Elves & Goodometers perform at Old Market
Midday - Elvish Pressies perform at Maylord Orchards
12.15pm - Corvus Angels perform in High Town
4.15pm - Live music ends
Sunday, December 18
10.00am - Live music begins in High Town
10.30am - Live music begins at Old Market
11.45am - Elves & Goodometres perform at Maylord Orchards
12.15pm - Elvish Pressies perform in High Town
12.30pm - Corvus Angels perform at Old Market
Hereford Business Improvement District has also spearheaded the late-night shopping on the three Wednesdays before Christmas.
There is free parking from 4pm in most of Herefordshire Council's city centre car parks.
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