Dylan's Den to open new shop in Hereford city centre

Dylan's Den already has three shops in Wales, and will now be opening a fourth over the border.

The new shop, near to Greggs in Commercial Street, will be welcoming customers from the beginning of May. The business was set up by father and daughter, Dylan and Caitlin Jones. 

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It focuses on crystal-related products, from their raw form to jewellery products. 

Ms Jones, who runs the retail side of the business, said: “We are aiming to provide the customer with the widest range of quality crystal products that you will find on any high street.

"The products appeal to young and old. The “traditional crystal shop” is smaller and with a limited range. Our aim is to make these products available in the mainstream , with a much wider range at a lower price point.

"We stock over 60 types of tumblestones, a range of over 100 rough crystals, 200 types of crystal bracelets and over 1000 crystal rings in each shop. Prices start from £1.

Dylan's Den already has three shops in Wales (Image: Dylan's Den Crystal Shop)

"We also have a wide range of associated products such as candles, smudge and incense. Plus some fun crystal animal carvings."

The father and daughter opened their first shop in Aberystwyth in May 2021, before opening a second one in the same town two years later. That has been followed by a shop in Monmouth.

Customers can join a loyalty discount scheme, which allows them to build up “points” to have “money off” future purchases. 

“Later this year, we will be re-launching our web page, where you will be able to find many of our products," added Ms Jones.

"But the largest choice will still be in our high street stores. We remain committed to expanding into more high streets, with more to follow in 2025."