A NEW shop has opened in a previously vacant unit in Hereford's Maylord's Orchards.

The Enchanted Bobbin opened in the city centre shopping centre on Thursday (October 10), welcoming customers into the new children's clothing store.

Owner of the business, Tracey Roberts, said that the shop offers bespoke children’s outfits, ranging from newborns to teenagers if requested.

"I started doing the Maylord Orchard small business monthly markets and was offered the amazing opportunity to take on one of the free units.

"I aim to make everything as affordable as possible and understand that children are all very much different sizes."

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Ms Roberts added that not only will the shop cater for children's clothing needs, but she will also be selling her handmade memory bears, blankets, bibs and many other accessories.

The city centre shop had a positive launch on Thursday, with many customers remarking to Ms Roberts that the city needed a shop similar to The Enchanted Bobbin.

The excitement for the shop doesn't end there, as it was officially opened this morning (October 13), with the mayor cutting the ribbon on the unit.

The new store is situated opposite Hereford's former Wilko, which shut its doors in September last year.

The Enchanted Bobbin will also join a small collection of stores in the city centre building, including ACE K9 Doggy Deli, which opened earlier this year, serving raw dog treats and other canine novelties.